Strategic negotiation for spot rezoning of site created 40% increase in plot ratio!
Created successful case study for bonus plot ratio on strategic site facing Russell Square.
Demonstrate height, massing and overshadowing not issues for additional plot ratio request.
Design used creative massing of the building, articulating the various heights of adjacent buildings while creating visibility through the building.
Proposed pedestrian spine connecting from Russell Square link to Northbridge Plazza provided extra bonus.
Created vision through building mass with mid level open lifestyle areas and vertical glazed linked walkways.
Overshadowing demonstrated not an issue, efficient design kept tower to 15 storeys.
15 Storey Hotel and Serviced Apartments