IMAGINE: 

• Created successful case study for bonus plot ratio on strategic site facing Russell Square.

 

CHALLENGE:

• Demonstrate height, massing and overshadowing not issues for additional plot ratio request.

 

SOLVE:

• Design used creative massing of the building, articulating the various heights of adjacent buildings while creating visibility through the building.

• Proposed pedestrian spine connecting from Russell Square link to Northbridge Plazza provided extra bonus.

• Created vision through building mass with mid level open lifestyle areas and vertical glazed linked walkways.

• Overshadowing demonstrated not an issue, efficient design kept tower to 15 storeys.