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Parker St


Strategic negotiation for spot rezoning of site created 40% increase in plot ratio!


  • Created successful case study for bonus plot ratio on strategic site facing Russell Square.



  • Demonstrate height, massing and overshadowing not issues for additional plot ratio request.



  • Design used creative massing of the building, articulating the various heights of adjacent buildings while creating visibility through the building.

  • Proposed pedestrian spine connecting from Russell Square link to Northbridge Plazza provided extra bonus.

  • Created vision through building mass with mid level open lifestyle areas and vertical glazed linked walkways.

  • Overshadowing demonstrated not an issue, efficient design kept tower to 15 storeys.


15 Storey Hotel and Serviced Apartments

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